Search results

The authors use the extension mechanism provided by the Business Process Model and Notation (BPMN) to define roles, which allows roles to be fully aligned with the BPMN standard. The authors describe how a pattern can be defined in terms of roles and present the formal semantics of pattern realization and refinement to support systematic reuse of patterns in business process development.

It is widely agreed that the use of business process patterns improves the efficiency and quality of business process development. However, few techniques are available to describe business process patterns at an appropriate level of abstraction to facilitate the reuse of patterns. To address this, this paper presents the role-based Business Process Model and Notation (R-BPMN), an extension of BPMN for abstract modeling of business process patterns based on a novel notion of role.

The authors apply R-BPMN in case studies for pattern realization and refinement and discuss tool support via an existing tool. The case studies demonstrate the practical benefits of R-BPMN in capturing pattern variability and facilitating pattern reuse.

The findings imply a potential impact of R-BPMN on practical benefits when it is supported at the metamodel level in tool development.

This study addresses the need for abstract modeling of process patterns at the metamodel level, which facilitates the formalization of pattern variability and tool development to support various realizations of process patterns at the model level.

This study aims to develop dimensions and sub-items that explain hotel brand portfolio strategy (HBPS) and explore performance differences among HBPS groups in an effort to improve our knowledge about HBPS. A key ingredient in success for a hotel company is the successful building and management of a strong brand portfolio.

This study proposes four dimensions of HBPS: brand portfolio scope, intra-portfolio competition, brand portfolio location and brand portfolio element. By employing ten additional sub-items, the study evaluates the HBPS practices of hotel firms and tests performance differences.

The findings present current HBPS practices in the hotel industry and identify four groups pursuing similar HBPS. The results also suggest that operational performance differs according to a firm’s particular focus in HBPS.

This study enriches our knowledge of HBPS by establishing dimensions and relevant measures and by suggesting the effect that HBPS has on performance. Future research might extend this study to examine the potential impacts of a business’s internal and external environments on the relationship between HBPS and its performance.

This study will aid executives in making important HBPS decisions such as whether to add a brand or how to reallocate resources among brands. This study also provides executives with a tool with which to monitor the relative position of their HBPS within the market.

This study is the first to establish dimensions and sub-items for understanding HBPS in the hotel industry. It also demonstrates a new approach to the analysis of competitive positioning and its relationship to performance.

After completion of the case study, students will be able to critically appraise the strategic growth opportunities of an “eating out” industry brand; evaluate the role of customer relationship and retention management in sustaining a brand; and analyse the importance of developing core competencies for long-term business viability.

Since its inception in 2017, Urban Chowk was one of the pioneer places that successfully managed to create a hospitality format called “food and lifestyle park” which combined multiple food brands with good ambience and entertainment, all under the same roof. Although Urban Chowk was one of the popular brands in the given format, its USP was not difficult to challenge or copy. The owner, Mr Kartikey Rajput, anticipated a deluge of similar establishments in the near future. Urban Chowk led the pack in terms of footfalls compared to similar establishments, with Rajput looking to expand his brand beyond Ahmedabad. The case took 2022 as the timeline and brought forth the challenge that Urban Chowk faced. The primary challenge was retaining the existing customer base along with adding newer ones. Second, with the industry being extremely dynamic, it was important to determine how marketing analytics could be used to collect customer data and convert them into repeat customers, thus building a loyal customer base.

This case is applicable for teaching at undergraduate and graduate levels for understanding the concepts of brand development and strategic growth as well as creating and maintaining customer relationships, also helping the students in assimilating these concepts as a part of brand building.

Teaching notes are available for educators only.

CSS 11: Strategy.